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An English jobs board for the people of Sherbrooke, in Québec

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Retail Marketing Coordinator

BRP

This is a Contract position in Sherbrooke, QC posted May 5, 2022.

The Global Retail Experience team has an opportunity for a Retail Marketing Coordinator to support the day-to-day operations of our in-store marketing initiatives. 

Reporting to the Global Retail Experience Manager, you will help enhance in-store messaging and support delivery of a first-in-class retail experience.  Whether it's designing seasonal & regional planograms, building Point of Purchase (POP) assets, building educational material, or implementing merchandising best practices, this is a critical role in helping us develop the future network within BRP. 
 
YOUR KEY RESPONSIBILITIES

  • Create design concepts through seasonal and regional planograms for in-store retail displays
  • Create new visual messaging for storewide silent sellers to showcase the benefits of our products and how they are differentiated from competitive brands  
  • Define the retail messaging to achieve BRP's brand image goals while educating the consumer throughout their shopping journey (POP).
  • Check all art and/or photography to ensure factual accuracy, compelling and consistent messaging, and creative effectiveness. Ensure requested messaging is positioned appropriately within a visual layout. Provides personal accountability for the accuracy of all final art for assigned projects.
  • Collaborate with Global Retail Experience peers to enhance in-store displays by offering retail marketing expertise
  • Define merchandising best practices – Educate and support the dealer network
  • Build accurate product information pieces through interdepartmental collaboration.
  • Support may be required on other projects or in program development
  • Maintain brand standards and uphold creative excellence expectations

YOUR SKILLS

  • Solution-oriented team player with a positive attitude
  • Proven creativity, aesthetic sensitivity, attention to detail, and strong visualization skills
  • Strong verbal and communication skills
  • Autonomy and thoroughness
  • Strong time and priority management skills with the ability to multi-task
  • Must be able to read basic floor plans and fixture drawings
  • Occasional travel could be expected
  • Proficiency in Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and other design-based applications and design programs is considered an asset.

YOUR QUALIFICATIONS

  • University degree in Retail, Graphic Design, Advertising, or Arts
  • Minimum 3 years of retail experience
  • Excellent time and priority management
  • Proven track record in retail, project coordination, merchandising, or visual design
  • Bilingualism is an asset (EN/FR) – English is required.

Position based in Montréal/Sherbrooke, QC or Plano, TX
 

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of over 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.
#LI-NS5