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English jobs board for the people in Sherbrooke, Québec

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An English jobs board for the people of Sherbrooke, in Québec

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Global Social Media Team Lead

BRP

This is a Contract position in Sherbrooke, QC posted December 31, 2021.

We are looking for a dynamic and experienced Social & Community Team Lead to join the Sea-Doo, Ski-Doo & Lynx Brand Team. If you have a passion and experience creating social content and building communities, we would love to meet you!

Our ideal candidate has exceptional communication skills and is able to develop engaging editorial content. You’ll be responsible for strategizing how we tell our story and will help ensure our community is up to date on the latest product features and functionality, while highlighting key brand moments and riders stories. Ultimately, you will lead a social team to act as the face and voice of our brands and manage all community communications.

You will work In collaboration with our partner agencies and internal teams from multiple departments (Digital Experts, Communications, Sales, After Sales, etc.). You will also be responsible for identifying and activating leaders, influencers, and passionate communities with shared interests.

YOUR MAIN FUNCTIONS

  • Own the development of Always-On Editorial Content Strategy for the Sea-Doo, Ski-Doo & Lynx Brand.
  • Strategize a world-class Social Media Strategy that engages, drives conversation and strengthens relationships with target audiences, ensuring global brand, character and tone consistency.
  • Manage the Sea-Doo, Ski-Doo & Lynx Social & Community Team in the execution of the strategy, monitoring targets and KPIs to track success.
  • Coordinate with all editorial functions to ensure brand consistency and holistic plan integration.

YOUR QUALIFICATIONS AND SKILLS 

  • 6+ years’ experience in social media and community engagement, delivering smart and effective corporate strategy and operations – preferably in a global organization; agency or consulting background a strong plus
  • You are an inspired content creator, sharp curator and strategic comms expert with strong news judgment and a knack for sourcing the best.
  • Understanding of the influencer space and experience putting together social influencer tactics is a must
  • Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves bias for action and an ability to drive both serious and silly on-brand executions
  • Highly detailed and organized; project management experience is a plus
  • The ability to lead and mobilize your team members
  • The ability connects and build strong relationships with supporting stakeholders
  • Experience with vendor and agency management
  • Passionate about adventure and outdoor life; Interest in Powersport is a plus

     

 

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce of over 14,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. Yours.